They don’t sponsor the referees. They are the official timekeeper of the PL - the watches the officials get are incidental.I seriously have to wonder what Hublot and parent company LVMH think they are going to get out of this sponsorship. I mean, it's not exactly like those of us watching the games are going to run out and buy a $5,500 (USD) smartwatch.
If a company was really interested in sponsorships to sell more watches, Polar or Garmin should step up and take this type of sponsorship on. That type of sponsorship would probably move more watches than a company selling watches at prices that I've spent for a car in the past!
They don’t sponsor the referees. They are the official timekeeper of the PL - the watches the officials get are incidental.
There is a bigger market for those than you might imagine (I would buy a luxury watch if I'd have a few k extra). I would imagine there are a lot of people that have a few (or a lot more than a few) k extra to use on a watch watching the PL. Otherwise they would not be marketing there, at least not after they have been sponsoring other sports events and footballers, like WC2018 and Maradona.Fully understand. I still don't understand why they think sponsoring the Premier League is going to increase their watch sales when their watches are incredibly expensive. Take a look at this page of "classic" watches. Who is going to buy these??