An interesting table that suggest this may be worthy of further investigation, but two immeadiate thoughts spring to mind that could improve this work:
1.) To create the metric “expected penalties“ what they’ve done is they’ve taken 10 players (all English) and compared the number of touches of the ball in the penalty area with the number of penalties awarded. This creates a formula: for every x touches of the ball in the area you would expect to be awarded a penalty. This is called linear regression and is a valid method for this sort of work ...
... But. And here is the big but, they should have used a much bigger data set to create the model, either by using all the players, and then seeing where nations against that regression line, or taking (say) a third of the data, using it as “training data” to come up with the model, and then comparing the remaining two thirds with this (and seeing how the nations faired)
2) Getting a little more sophisticated, they should strip out those touches in the area that lead to a goal* as you would not expect these touches to lead to a penalty. As I read through the article, it became apparent that the author had, perhaps, touched on this by accident: he noted that the most dangerous players (those who scored the most goals) were not the most likely to get a penalt.
I might get in touch with the author to see if he’ll share his data, and I can apply my thoughts to it. He could be on to something, but at the moment I think it’s potentially statistically flawed.
*Reminds of the infamous study on bombers returning to base in World War II. They looked at where all the holes were on the planes that came home, after being through flak and fighter attack. Some areas had (statistically) more holes than other places on the planes, and they decided that this is were they should add extra armour, as this is where the planes were most likely to be hit. ... Until some bright spark realised that it was the areas with least holes that needed strengthening with extra armour - they weren’t seeing many holes in these places because if a plane got hit there, it wasn’t going to make it back to base.